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B2C lifecycle & retention engine

  • lifecycle
  • retention
  • b2c
  • ecommerce

Keep customers engaged, loyal, and spending with automated lifecycle marketing tailored to your B2C audience. An expert builds personalised email flows, retention campaigns, and re-engagement sequences that trigger based on customer behaviour. Whether you're nurturing trial users

Get access See how it runs
4 Steps in the flow
1 Tool orchestrated
1 Human checkpoint
Weekly Run cadence
Always-on Lifecycle flows

The objective

What this system is built to do

Grow the second and third purchase, not just the first. Segment on behaviour, trigger on it, and measure LTV rather than campaign opens. Not doing: one-size-fits-all batch sends to the whole list.

How it runs

The steps your team follows

The workflow, exactly as it runs inside . It plays through step by step, or pick any node on the map.

1Segment on behaviour
2Build the flows
3Run re-engagement
4Track LTV
1

Segment on behaviour

Weekly
  1. Build segments in from real behaviour: first purchase, lapsed, high-LTV, browse-no-buy.
  2. Size each and estimate the value of moving it.
  3. Human approval, pick the two segments worth the effort this quarter.
2

Build the flows

Weekly
  1. Design the core flows: welcome, post-purchase, replenishment, win-back.
  2. Write each to the moment, not the calendar.
  3. Set the behavioural triggers and the exit conditions.
3

Run re-engagement

Weekly
  1. Target the lapsed segment with a genuine reason to return.
  2. Test incentive against no-incentive, discounting is not free.
  3. Suppress anyone who has gone properly cold; deliverability is the asset.
4

Track LTV

Weekly
  1. Report repeat rate, purchase frequency and LTV by segment.
  2. Attribute revenue to flows, not to sends.
  3. Kill flows that move opens but not orders.
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Setup

The stack

The tools this system drives. Connect your own accounts, or swap in your team's equivalent.

Tools to connect

KlaviyoFree – $45 / mo Powers Segment on behaviour Or Customer.io, Braze

Proven in market

Run by 93 teams, verified on real accounts

B2C lifecycle & retention engine is built and verified by Growth Division, the GTM team behind 150+ companies.

Built & verified by Growth Division

Get started

How to run this system

Live in an afternoon. Clone it, connect your tools, set your inputs, and turn it on.

  1. 1

    Add to

    Clone the B2C lifecycle & retention engine into your workspace, wired end to end.

  2. 2

    Connect your tools

    Klaviyo.

  3. 3

    Set your inputs

    Your ICP, targets and brand rules, once.

  4. 4

    Turn it on

    It runs weekly on autopilot, checking in with you only where it matters.

1 approval / weekly your time on autopilot · the rest runs itself
Always-on Lifecycle flows, produced for you

Early access

Run the B2C lifecycle & retention engine in your workspace.

is in stealth with a first cohort of scaleups. Join the waitlist and we’ll open this system, and the full library, to you first.

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