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Brand identity system

  • brand
  • design
  • identity

Create a brand identity that builds instant trust and makes you stand out in a crowded market. A brand design expert develops your full visual system, logo, colour palette, typography, iconography, and usage guidelines, ensuring every touchpoint feels consistent, professional,

Get access See how it runs
4 Steps in the flow
1 Tool orchestrated
2 Human checkpoints
Weekly Run cadence
Guidelines + templates Brand identity system

The objective

What this system is built to do

Build an identity the team can actually apply without a designer in the loop. A system with rules and templates beats a beautiful logo nobody knows how to use. Not doing: a one-off logo hand-off with no guidelines.

How it runs

The steps your team follows

The workflow, exactly as it runs inside . It plays through step by step, or pick any node on the map.

1Set the brand direction
2Design the core system
3Write the guidelines
4Ship the templates
1

Set the brand direction

Weekly
  1. Agree the positioning the identity has to carry.
  2. Build the moodboard and two distinct directions in Figma.
  3. Human approval, pick one direction before any polish.
2

Design the core system

Weekly
  1. Design the logo set: primary, secondary, mark, and the usage rules.
  2. Define the colour palette with accessible contrast pairs.
  3. Set the type scale and its hierarchy.
3

Write the guidelines

Weekly
  1. Document what to do and, more usefully, what not to do.
  2. Include real examples of correct and incorrect use.
  3. Publish somewhere the team will actually open.
4

Ship the templates

Weekly
  1. Build ready-to-use templates: social, pitch deck, website UI kit.
  2. Hand over source files with layers named and organised.
  3. Human approval, sign-off, then a walkthrough with the team.
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Setup

The stack

The tools this system drives. Connect your own accounts, or swap in your team's equivalent.

Tools to connect

Figma Powers Set the brand direction

Proven in market

Run by 73 teams, verified on real accounts

Brand identity system is built and verified by Growth Division, the GTM team behind 150+ companies.

Built & verified by Growth Division

Get started

How to run this system

Live in an afternoon. Clone it, connect your tools, set your inputs, and turn it on.

  1. 1

    Add to

    Clone the Brand identity system into your workspace, wired end to end.

  2. 2

    Connect your tools

    Figma.

  3. 3

    Set your inputs

    Your ICP, targets and brand rules, once.

  4. 4

    Turn it on

    It runs weekly on autopilot, checking in with you only where it matters.

2 approvals / weekly your time on autopilot · the rest runs itself
Guidelines + templates Brand identity system, produced for you

Early access

Run the Brand identity system in your workspace.

is in stealth with a first cohort of scaleups. Join the waitlist and we’ll open this system, and the full library, to you first.

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