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outbound

LinkedIn outbound engine

  • linkedin
  • outbound
  • multichannel

Run LinkedIn outbound as a system, target on signals, connect a warmed fleet without pitching, follow up across LinkedIn and email, then score what books and sharpen.

Get access See how it runs
6 Steps in the flow
4 Tools orchestrated
1 Human checkpoint
Weekly Run cadence
10–15 / month Booked meetings

The objective

What this system is built to do

Acceptance is the whole game. Run a fleet of warmed accounts, target on live signals, connect without pitching, then earn the meeting across LinkedIn and email, never by flogging one inbox.

Acceptance first, then relevance. Target on live signals, connect a fleet of warmed accounts without pitching, and follow up across + email so no accept goes to waste. Not doing: mass-blasting one account or pitching in the connection request.

How it runs

The steps your team follows

The workflow, exactly as it runs inside . It plays through step by step, or pick any node on the map.

1Build the signal list
2Enrich & tier
3Connect across the fleet
4Run the multichannel sequence
5Work replies & book
6Score & refine
Start
1

Build the signal list

Weekly
  1. Define this batch's ICP: industry, size, role, region.
  2. Build the list in and pull it into , or enrich an pull.
  3. Layer on live signals: job changes, hiring, funding, tech installs, recent website visitors.
  4. Human approval, approve the list and signals before enrichment.
2

Enrich & tier

Weekly
  1. In , enrich each lead and verify the work email for the second-channel touch.
  2. Score and tier: Tier 1 gets deep personalisation, Tier 2 light, Tier 3 the template.
  3. Generate one true, specific hook per prospect from their signal.
  4. Push the tiered, enriched list to the sender.
3

Connect across the fleet

Weekly
  1. Rotate a fleet of warmed accounts in ; cap each at \~90 invites/week.
  2. Send the connection request with no pitch, one line tied to their signal.
  3. Watch acceptance per account; pause any account that dips so its Trust Score recovers.
  4. New accounts ramp slowly, warm before volume.
4

Run the multichannel sequence

Weekly
  1. Once accepted, send the value message, give something useful, soft CTA.
  2. If quiet after ~4 days, send a short email referencing the LinkedIn thread.
  3. For Tier 1, add a voice note or a personalised asset.
  4. Stop the whole sequence the instant they reply.
5

Work replies & book

Weekly
  1. Triage the unified inbox: interested / not now / no.
  2. For interested, reply fast with two times or a booking link.
  3. escalate anything needing human judgement.
  4. Log the outcome and which signal sourced it.
6

Score & refine

Weekly
  1. Look at which signals and segments accepted *and* booked.
  2. Cut segments that accept but never book; double the ones that convert.
  3. Update the ICP, the signal set, and the opener templates.
  4. Feed the sharper definition into next week's list build.
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Setup

The stack

The tools this system drives, and the context you bring once. Connect your own accounts, or swap in your team's equivalent.

Tools to connect

LinkedIn Sales Navigatorfrom $99 / mo Powers Build the signal list Or HeyReach, Expandi
Clayfrom $149 / mo Powers Build the signal list Or Clearbit, Apollo
ApolloFree – $99 / mo Powers Build the signal list Or Clay, ZoomInfo
HeyReachfrom $79 / mo Powers Connect across the fleet Or Expandi, Dripify

Context to bring

Your documents 5 files
  • ICP definition Industry, size, roles, regions and disqualifiers, so targeting and scoring stay precise.
  • Tone of voice How your team writes: the voice for connection notes, follow-ups and replies.
  • Target accounts & signals Named accounts, or the live signals that define them (funding, hiring, tech installs).
  • Offer & proof points Your positioning, case studies and the outcomes that earn a reply.
  • Sending guardrails Daily invite caps, warm-up rules, and the accounts in your fleet.

Proven in market

Run by 70 teams, verified on real accounts

LinkedIn outbound engine is built and verified by Growth Division, the GTM team behind 150+ companies. Here is what the same play has produced for their clients.

1,123 sales prospects generated

The Conduit · Members / Community

Direct outreach generated demos + clients

Tranquiliti · B2B Services

+118% demo bookings

Position Green · Sustainability SaaS

Built & verified by Growth Division

What we've learned running it hundreds of times

The small, hard-won details that decide whether it works, from every run.

≈3× replies vs LinkedIn-only
45% connection acceptance
6 warmed accounts in the fleet
acceptance high confidence
Before 24%
After 45%

Cutting the pitch from the invite lifted acceptance

The connection request is not the pitch, it's the ask to connect. Earn the accept with relevance; sell after they're in your network.

Invite A/Bn≈3,100 invites8 weeks
accepts / week high confidence
Before ~28
After ~108

A fleet of warmed accounts scaled reach without burning trust

Don't push one account harder, add accounts. The safe per-account limit is fixed by Trust Score; reach scales with the size of your warmed fleet, not how hard you flog one profile.

Fleet rollout6 accounts8 weeks
reply rate high confidence
Before 9%
After 26%

An email touch after the LinkedIn silence ~tripled replies

One channel is a single point of failure. The same prospect, reached on a second channel a few days later, replies far more often, multichannel compounds, it doesn't just add.

Channel A/Bn≈1,800 prospects8 weeks
The full lab notebook Every experiment charted, with the raw before/after and the decision rules behind each call. Unlock free

Get started

How to run this system

Live in an afternoon. Clone it, connect your tools, set your inputs, and turn it on.

  1. 1

    Add to

    Clone the LinkedIn outbound engine into your workspace, wired end to end.

  2. 2

    Connect your tools

    LinkedIn Sales Navigator, Clay, Apollo +1 more.

  3. 3

    Set your inputs

    Your ICP, targets and brand rules, once.

  4. 4

    Turn it on

    It runs weekly on autopilot, checking in with you only where it matters.

~30 min / week your time on autopilot · vs 10–12 hrs / week by hand
10–15 / month Booked meetings, produced for you

Early access

Run the LinkedIn outbound engine in your workspace.

is in stealth with a first cohort of scaleups. Join the waitlist and we’ll open this system, and the full library, to you first.

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