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Notes from running growth with AI.

Research, guides and the systems behind GREX, written by the team behind Growth Division.

Featured Guides · 6 min read

What is AI GTM?

AI GTM means running go-to-market on systems that research, decide and act, with people supervising. What it changes, what it doesn't, and how to start.

Tom Dewhurst 30 October 2026 Read

Guides 6 min read
What is a GTM engineer?
A GTM engineer builds the automated systems that run a company's go-to-market: data, enrichment, outreach and routing. What the role does, what it pays, and when to hire one. Tom Dewhurst 30 Oct 2026
Research
The AI adoption gap
We surveyed 49 startup and scale-up founders and growth leaders on how they use AI, and why more output isn’t producing better results. Tom Dewhurst 25 Sept 2026
Guides
What is an AI growth operating system?
What one is made of, how it differs from marketing automation, and what to ask before you buy. Tom Dewhurst 3 Sept 2026

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