Case study · Dreamknit
Dreamknit: 19 processes on a schedule in seven weeks
3 Aug to 22 Sep 2026
Context
Knitting-pattern subscriptions, run by one busy team across a handful of tools.
What we did
Connected their stack, built the brain and launched content, lifecycle and retention systems, each with one owner and one metric.
Results
- 806 paying members, up from ~720
- ~11 hrs a week of recurring marketing work, now scheduled
- 19 processes running on a schedule, each with one owner
- 14.3% monthly churn, down from ~15%
Method. 3 Aug to 22 Sep 2026, measured in the Dreamknit workspace. Hours estimated from logged cycles. Dreamknit was already growing; these moved alongside the work.