Free · Go-to-Market Gap Report
We scan your go-to-market before we ask for your time
40 checks across your website, search, AI assistants, paid, social, email and inbound. You get what’s broken, what’s done badly and what’s missing, each with its evidence.
- Ranked: costliest problems first
- Scored for your stage, not against perfection
- Public data only. No logins
Free. Delivered by email, usually within two working days. We’ll occasionally send you research like this; unsubscribe any time.
Enter a valid work email.
Request received. We’ll run the scan and email your report.
Look out for an email from the GREX team. In the meantime, the sample report shows what yours will look like.
See a real one
This is what lands in your inbox
A sample report for Northwind Analytics, a made-up company run through the same 40 checks. Top three findings first, then every finding with its evidence.
What you get
Three kinds of finding, ranked
The problems costing you most come first.
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Critical issues
Actively costing you money
Mail landing in spam, a homepage too slow for phones, a demo form nothing records.
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Obvious mistakes
You’re doing it, badly
A blog that stopped, a hero that names no one, every button pointing at the same calendar.
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Blind spots
You’re not doing it, and nothing tells you
AI crawlers blocked at the door, or a category answer that names three competitors and leaves you out.
Each finding names the 
system that fixes it.
The 2026 floor
Seven things every B2B go-to-market needs now
Judged against your stage. A ten-person seed company isn’t marked down for skipping always-on paid.
- 1 Content in every formatWritten, video and audio.
- 2 AI-legible siteCrawlers allowed in, pages a model can read.
- 3 Presence where AI looksNamed when buyers ask an assistant.
- 4 Personalised outboundSequences that reference the account.
- 5 Always-on paidAds running continuously, not in bursts.
- 6 Defensible trackingConversions recorded, consent respected.
- 7 Same-day inbound responseA real enquiry gets a reply the same day.
How we check
40 checks, run on what buyers actually see
AI-assistant checks run 3 times in ChatGPT and Perplexity with web search on, so one odd answer doesn’t decide a finding. A sample of the rest:
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Website and tracking
- robots.txt and AI crawlers
- llms.txt
- Consent behaviour
- Broken links
- PageSpeed
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Search
- Rankings
- Backlinks
- Branded search
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AI assistants
- Category prompts
- “Your own pitch” prompts
- ChatGPT and Perplexity, web search on
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Paid
- Google Ads Transparency
- Meta Ad Library
- LinkedIn Ad Library
- TikTok Ad Library
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Email
- SPF
- DKIM
- DMARC
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Social and inbound
Including whether a real enquiry gets a same-day reply.
From the reports
In reports we’ve run:
Anonymised patterns from real scans. All in public view.
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A brand named first when buyers describe its exact offer, and in 0 of 6 answers for the category.
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Demo buttons pointing at disabled calendars.
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The same plan priced three ways across mobile, desktop and the terms page.
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Ads sending paid traffic to a misspelt domain.
Questions
Is it really free?
How long does it take?
Do you need access to our accounts?
What happens after?
How is this different from an SEO report?
Free · 40 checks · Delivered by email
Get your Go-to-Market Gap Report
For B2B teams with a live website. Tell us where to look and we’ll send you what we find.
Free. Delivered by email, usually within two working days. We’ll occasionally send you research like this; unsubscribe any time.
Enter a valid work email.
Request received. We’ll run the scan and email your report.
Look out for an email from the GREX team. In the meantime, the sample report shows what yours will look like.