1
Set the brand direction
Weekly- Agree the positioning the identity has to carry.
- Build the moodboard and two distinct directions in Figma.
- Human approval, pick one direction before any polish.
ops Brand identity system
Create a brand identity that builds instant trust and makes you stand out in a crowded market. A brand design expert develops your full visual system, logo, colour palette, typography, iconography, and usage guidelines, ensuring every touchpoint feels consistent, professional,
4 Steps in the flow
1 Tool orchestrated
2 Human checkpoints
Weekly Run cadence
Guidelines + templates Brand identity system
The objective
What this system is built to do
Build an identity the team can actually apply without a designer in the loop. A system with rules and templates beats a beautiful logo nobody knows how to use. Not doing: a one-off logo hand-off with no guidelines.
Cycle & hand-offs: Set the brand direction starts the cycle when a person decides to run it. Hand-offs: Set the brand direction → Design the core system: straight away; Design the core system → Write the guidelines: straight away; Write the guidelines → Ship the templates: straight away. Any other link waits for a person. Sign-off steps stay with a person; everything else can run on its own once armed.
How it runs
The steps your team follows
The workflow, exactly as it runs inside 
. It plays through step by step,
or pick any node on the map.
2
Design the core system
Weekly- Design the logo set: primary, secondary, mark, and the usage rules.
- Define the colour palette with accessible contrast pairs.
- Set the type scale and its hierarchy.
3
Write the guidelines
Weekly- Document what to do and, more usefully, what not to do.
- Include real examples of correct and incorrect use.
- Publish somewhere the team will actually open.
4
Ship the templates
Weekly- Build ready-to-use templates: social, pitch deck, website UI kit.
- Hand over source files with layers named and organised.
- Human approval, sign-off, then a walkthrough with the team.
1 / 4
Setup
The stack
The tools this system drives. Connect your own accounts, or swap in your team's equivalent.
Tools to connect
Figma Powers Set the brand direction
Proven in market
Run by 73 teams, verified on real accounts
Brand identity system is built and verified by Growth Division, the GTM team behind 130+ companies.
Built & verified by
Growth Division
Growth Division Get started
How to run this system
Live in an afternoon. Clone it, connect your tools, set your inputs, and turn it on.
- 1
Add to
Clone the Brand identity system into your workspace, wired end to end.
- 2
Connect your tools
Figma.
- 3
Set your inputs
Your ICP, targets and brand rules, once.
- 4
Turn it on
It runs weekly on autopilot, checking in with you only where it matters.
2 approvals / weekly your time on autopilot · the rest runs itself
Guidelines + templates Brand identity system, produced for you