1
Monitor the requests
Daily- Watch journalist requests in
Featured and 
Qwoted daily. - Filter to the ones we can answer with real authority.
- Flag the deadlines that are worth dropping other work for.
ops Earned media engine
Get your founders and brand featured in the press, podcasts, and publications your ideal customers read. An expert identifies PR opportunities, journalist requests, podcast pitches, award submissions, and contributed article placements, and manages the outreach and submission p
4 Steps in the flow
2 Tools orchestrated
0 Human checkpoints
Weekly Run cadence
Press, podcasts, awards Earned placements
The objective
What this system is built to do
Win coverage by being fast and genuinely quotable on questions journalists are already asking. Reactive PR beats cold pitching for everyone without a household name. Not doing: mass press-release distribution.
Cycle & hand-offs: Monitor the requests runs every weekday and starts the cycle. Hand-offs: Monitor the requests → Pitch fast: once this run found at least one relevant journalist request (named in the run summary). Runs on its own rhythm: Work the other formats (weekly (Mon)); Track the coverage (weekly (Fri)). Any other link waits for a person. Sign-off steps stay with a person; everything else can run on its own once armed.
How it runs
The steps your team follows
The workflow, exactly as it runs inside 
. It plays through step by step,
or pick any node on the map.
2
Pitch fast
Weekly- Respond within hours, speed matters more than polish here.
- Give a quotable, specific answer, not a brochure paragraph.
- Include a one-line bio and a headshot every time.
3
Work the other formats
Weekly- Pitch podcast appearances that reach the same buyer.
- Submit for the awards we can credibly win.
- Place contributed articles where the audience actually is.
4
Track the coverage
Weekly- Track mentions and backlinks earned.
- Report placements and the referral traffic they drove.
- Reuse every win as social proof on owned channels.
1 / 4
Setup
The stack
The tools this system drives. Connect your own accounts, or swap in your team's equivalent.
Tools to connect
FeaturedFree – $99 / mo Powers Monitor the requests Or Qwoted, Connectively
QwotedFree – $99 / mo Powers Monitor the requests Or Connectively, Featured
Proven in market
Run by 67 teams, verified on real accounts
Earned media engine is built and verified by Growth Division, the GTM team behind 130+ companies.
Built & verified by
Growth Division
Growth Division Get started
How to run this system
Live in an afternoon. Clone it, connect your tools, set your inputs, and turn it on.
- 1
Add to
Clone the Earned media engine into your workspace, wired end to end.
- 2
Connect your tools
Featured, Qwoted.
- 3
Set your inputs
Your ICP, targets and brand rules, once.
- 4
Turn it on
It runs weekly on autopilot, checking in with you only where it matters.
0 approvals / weekly your time on autopilot · the rest runs itself
Press, podcasts, awards Earned placements, produced for you