Get into the "best of" pages buyers and assistants already trust. Third-party endorsement ranks and gets cited in ways your own pages cannot. Not doing: paying for low-authority link placements.
Cycle & hand-offs: Find the pages that matter runs monthly and starts the cycle. Hand-offs: Find the pages that matter → Pitch the editor: straight away; Pitch the editor → Negotiate the placement: once an editor has replied to the pitch. Runs on its own rhythm: Track the citations (weekly (Mon)). Any other link waits for a person. Sign-off steps stay with a person; everything else can run on its own once armed.