Publish for demand that already exists, then compound it. Map keywords to real buying questions, publish deliberately, and refresh what ranks rather than always chasing the next post. Not doing: volume publishing on keywords nobody buys from.
Cycle & hand-offs: Research demand runs weekly (Mon) and starts the cycle. Hand-offs: Research demand → Draft the piece: straight away; Draft the piece → Publish and interlink: straight away. Runs on its own rhythm: Measure and refresh (monthly). Any other link waits for a person. Sign-off steps stay with a person; everything else can run on its own once armed.