Mine the warm network
Monthly- Pull second-degree connections at target accounts from
LinkedIn.
- Add anyone who engaged with our content, attended an event, or replied before.
- Enrich to 100 named prospects with the warm path recorded.
- Human approval, approve the list and flag any we should not approach.
Find the strongest bridge first. For each prospect, work down this list and stop at the first fact you can source and date:
- A prior one-to-one conversation with this person (inbox and CRM, by name and by email domain).
- We have sold to or delivered for this company before (check revenue records, not labels).
- The company appears in a case or reference we're cleared to name.
- A live network link: first degree, or second degree only through a mutual you can name.
- A past conversation on a social channel (check what was actually sent, not memory).
- A shared room. Attended, both attending and both registered are different facts, so say which.
- A peer in their segment replied to us on this angle. That doesn't make them warm, but it calibrates the angle.
- A why-now event on their side. This is the floor: it makes a cold touch legitimate, not warm.
Record one premise line per prospect: the bridge, its source and its date. No source or date means no bridge.
Monthly warm sources. Past champions and buyers who changed jobs (verify the move against their live profile, then score the new company). Closed-lost and quiet deals, but only where they engaged and then went quiet; people who never replied are prospecting, not revival. Tag each revived deal with its likely loss pattern (timing, champion left, price-to-value, lost to an alternative) and reuse the play that worked last time for that pattern.